Senior Analyst, Customer Research & Insights

ABOUT GREYSTAR

​Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates over $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

Greystar is seeking an analytical, brand and customer experience-focused insights analyst with expertise in quantitative and qualitative research. This role is part of the in-house team driving the Customer Insights agenda for our Build to Rent and Student brand portfolios across seven core markets across Europe incorporating all our brands; Chapter Student, Canvas Student, OurDomain, Be Casa, Bloom, District Living and more.

Always thinking customer and data-first, you will leverage insights from multiple sources, survey platforms, focus groups and other online data sources to produce clear strategic insights and brand health tracking that drive the business forward.

JOB DESCRIPTION

Key Role Responsibilities:

• Collaborate with the Senior Customer Strategy and Insights Manager to embed the Europe Customer Segmentation across the business.
• Conduct audience research to support underwriting, leasing campaigns in collaboration with the Performance Marketing team, and placemaking initiatives (events & partnerships).
• Deliver quantitative and qualitative research, including customer sentiment analysis, brand health tracking, and CSAT surveys via survey platforms and Reputation.com.
• Partner with the Investment Research team to provide demographic analysis for potential property deals. Contribute to brand direction at the underwrite based on the EU pipeline.
• Shape the European resident journey and Customer Experience strategy in alignment with the Operations team, including support on the delivery of the Customer Promises.
• Analyse key customer data points to identify trends, delivering insights and actionable outputs to support the buying & renovation decisions, programming and operations approach, as well as amenities and services.
• Prepare and present reports and visualisations of research findings, ensuring clarity and accessibility for colleagues and stakeholders across teams.
• Monitor shifts in the consumer landscape to identify opportunities or challenges.
• Co-lead brand development projects, managing RFP creation, vendor selection, and agency collaboration.
• Lead strategic projects requiring expertise in consumer insights, brand strategy, data analytics, and evaluation. 
• Support Senior Marketing Managers across Europe in crafting go-to-market strategies and campaigns built using consumer insights and segmentation.

Knowledge & Qualifications:

• Proven experience in a customer-focused global business, particularly in retail or hospitality.
• Expertise in Quantitative and Qualitative Research methods.
• In-depth knowledge of Customer Segmentation and Persona Development, especially attitudinal segmentation.
• Background in Brand Strategy development using Consumer Insights.
• Familiarity with CRM and BI tools for data analysis is desirable.
• Understanding of Media Planning/Buying is advantageous.
• Previous use of data querying software or languages (e.g., R, SQL, SAS, MicroStrategy, Tableau, PowerBi, Blue Analyzer, Alteryx, Zoho) is desirable but not essential.
• Degree in Marketing, Psychology, Sociology, Economics, Mathematics, or a related field.
• Relevant certifications (e.g., IDM, CIM) are desirable but not essential.

Experience & Skills:

Essential:

• A strong influencer and change champion with a customer-first approach to planning.
• Professional experience with customer data (research, reporting, analysis, insights).
• Demonstrated project management experience.
• Proficient in gathering, analysing, reporting, and presenting complex customer and business trends, preferably in a customer-first sector such as retail, hospitality, or travel.
• Highly collaborative and a customer champion with a strong understanding of connections planning within marketing.
• Experience in customer segmentation and psychographics with a focus on attitudinal and lifestyle data.
• Proven track record in developing brands in collaboration with internal or external teams.
• Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.

Desirable:

• Proficiency in tools like Google Analytics 4 and similar platforms for measuring campaign success.
• Familiarity with invoicing processes.